Statistics show that the United States and the residential housing market are becoming more diverse and homeownership in America has an increasingly multicultural future. Choosing to embrace diversity can provide an opportunity for real estate professionals to grow their business and can help professionals in the real estate industry better address consumers' needs and avoid discriminatory housing practices as they serve this expanding market. The Certified Diversity Specialist Designation will help real estate professionals develop and strengthen their understanding of cultural diversity needed to become more aware of the unique differences among people and to better incorporate diversity into their business models.